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Advertisers guidelines

Campaign approval or rejection remains at EnsoClick’s sole discretion, active campaigns are constantly reviewed by our Compliance team and may be stopped at any time without prior notice.

All advertising campaigns must follow the general guidelines listed below​

  • Products that auto-redirect to appstores/open apps on user devices without user authorisation are not permitted on the popunder format.
  • Misleading ads are not accepted.
  • Campaigns containing Malware/Phishing are not permitted.
  • Campaigns containing Browser lockers/Ransomware are not permitted.
  • Landing pages can contain only one push notification. Looping or browser locking push notifications are not permitted.
  • Backjacking and Auto redirection (forcing the visitor away from the publisher site) are not permitted.
  • Fake Scareware Alerts are not permitted.
  • Products that auto-install/auto-download without user consent are not permitted.
  • Ads that play sound without user interaction are not permitted (In-stream and Slider video ads are exceptions.)
  • Ads that make mobile devices vibrate without user interaction are not permitted.
  • Ads that focus on religious and political beliefs are not allowed.
  • Banners may not blink, shake, flicker or flash in a disruptive manner.
  • Banners/landing pages must not use content that infringes on copyright or trademark laws including the use of the images of celebrities/famous people.
  • The imitation of any of EnsoClick publisher website is not permitted.
  • Banners & landing pages must be 18 U.S.C. 2257 compliant.
  • Campaign material containing the following acts is not permitted: extreme violence, abuse, rape, blood, incest, scatophilia, urination, and bestiality.

Specific rules for all in-stream video campaigns​

  • The length of the video needs to be a minimum of 15 seconds and maximum 30 seconds duration.
  • If using VAST Link the skip button parameter must be set to 5 seconds.
  • If using VAST Link, we recommend that you use MP4 creatives as some websites and video players do not allow other creative formats.
  • The video quality needs to be high enough to be easily viewable to all site visitors.
  • The video content must match the product you are selling after viewers click the link.
  • You must own full copyright or be officially authorised to use all materials featured in the video (proof may be required).
  • The video content should be visually appealing and creative. Original content will help you generate better quality leads.
  • EnsoClick reserves the right to decline video campaigns at any time if deemed unsuitable for the network or our publishers' requirements.